GAMUT

Instance — Seeing Colors / “The Engine”

An internal operating system for brand work. Every engagement runs the same eleven-phase spine, every gate is approved by a named human, and nothing creative starts before positioning is signed off.

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01
Onboarding
Admin
02
Client Intake
Strategist
03
Capture & Discovery
Strategist
04
SIGNAL Workshop
Admin
05
Competitor Intelligence
Strategist
06
Strategy Gate
Admin
07
Visual Direction
Creative Director
08
Design Production
Creative Director
09
Design Review
Creative Director
10
Brand OS
Admin
11
Delivery
Admin
Phase 06 is a hard gate — a human admin, then the client, must approve positioning.